Quiz 8

1. If someone asks what is a company’s raison d’être (reason for being), the answer is

contained in its vision statement.

a. True

b. False

2. Which of the following is not a reason for a poor vision statement?

a. Too broad and grandiose

b. Focuses on a corporate value

c. Describes the status quo

d. Describes an achievable future state

e. Describes a strategy

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