Why is doing strategic planning so difficult?
a. People seldom agree on where the company stands right now and how it is
performing because they are biased, have a limited perspective, and often have
personal or hidden agendas, that is, politics gets in the way of candor and truth
b. Information the company and its people possess is incomplete, dated, often
inaccurate, and sometimes not useful, while the information they most need is often
unavailable
c. The planning horizon is typically three to five years into the future, a future that is
unknown, ambiguous, and changing before our very eyes
d. It takes too much effort, time, and money, and besides, “the company is doing fine”
e. All of the above
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