Which of the following statements is true?
a. An inferior value proposition is offering greater benefits for the same price
b. A superior value proposition is offering expected benefits for the same
price
c. An inferior value proposition is meeting all customer needs at a lowerthan-
expected price
d. A superior value proposition is meeting all customer needs at a higherthan-
expected price
e. An inferior value proposition is offering less-than-expected benefits for
the same price
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