1.The
final list of strategic issues should match elements in the
strategic-alternative
bundles.
a. True
b. False
2.
Choosing a preferred strategy makes sense not only because one can then defend
the
choice as being
the best one, but also because, in Michael Porter’s words, “the essence
of strategy is
choosing what not to do.”
a. True
b. False
3.
State, for each of the following possible criteria, whether they are positively
or
negatively
correlated.
Criteria
Positively Negatively
a. Company
reputation
b. Member growth
c. Program costs
d. Name
confusion
e. Opportunities
for alliances
f. Competitive
retaliation
g. Organizational
cohesiveness
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