1.
Which of the following is not a strategic issue?
a. Will the
price of a critical raw material increase?
b. Should the
company expand internationally?
c. Will key
legislation affecting the industry be enacted soon?
d. Should the
company reduce its costs?
e. Should the
company acquire a smaller competitor?
2.
A strategic issue is:
a. Something
that keeps the CEO up at night
b. An external
trend
c. An impending
event
d. A strategic
decision or choice to be made
e. All of the
above
3.
Many companies don’t go to the trouble of creating viable options before
deciding on a
strategy. Which
of the following reasons for not doing so is real?
a. Takes too
long—we’re in a hurry
b. It doesn’t
guarantee the “right” answer
c. There is no
top-management commitment
d. People don’t
know how
e. The focus is
always short-term
4.
Good strategic alternatives should…
a. Be mutually
exclusive
b. Be plausible
and doable
c. Address all
strategic issues
d. Lead to
success
e. All of the
above
5.
Which of the following is not a criterion when choosing the best bundle?
a. Shareholder
value
b. Selling price
of product
c. Revenue
growth
d. ROI
e. Degree of risk
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